What To Avoid In SEO
SEO or Search Engine Optimization is always present in every online marketing campaign. Whether it is a business website or a social networking account, everyone who want to be known online or rank high in the search engine rankings will always incorporate SEO as much as possible. The positive effect of SEO has been recognized by all people who engage online. Therefore, all of their online marketing campaigns are geared with SEO. Whether it is the article content, posts, videos as well as websites, there are heavy traces of SEO. However, it does not mean that every marketing campaign with SEO has been successful. There are still a lot of online marketing campaigns which failed to take advantage of search engine optimization.
One of the main reasons which these online marketing campaigns failed to get significant results is that SEO has been applied incorrectly. Just because there is SEO does not mean results will always follow. This is also the reason why large companies which engaged in online marketing have hired professional online marketing agencies in order to avoid wasting resources and make the SEO marketing campaign efficient. Nonetheless, there are still people who failed miserably due to the things they used which supposed to be when it comes to seoboise. And here are the common things which they need to avoid.
1. Quick page ranking result - Some people think that a good SEO online marketing campaign will provide great results right away. They often have this mindset which are also taken advantaged by fraudulent online marketing agencies. This bogus agencies will look for all kinds of shortcuts just to show a great initial result to their client to satisfy their demands. Unfortunately, regardless of these inappropriate strategies, they will never turn into profits even if they rank in the first page of the search engine rankings.
2. Too many keywords - Keywords are used by search engines to categorize websites and all kinds of content online. Users will also search the web using keywords. The common mistake which people make is that they want to use as many keywords as possible thinking it will bring a lot of visitors and potential customers. The bad news is that their efforts are divided to a lot of keywords making their content shallow and ineffective. People will look at the content itself and not the keywords. So even though traffic is directed to the website using the keywords, the visitor will quickly look for another website once the content is not satisfying.
3. Irregular content release schedule - Pacing is an important aspect when it comes to digital marketing campaigns. However, those who are new in online marketing will often stuff a lot of contents in the website during the first few weeks then post contents irregularly. Irregular posting will affect the consistency of traffic going to the website. If the posting is done in quick succession, some posts will be ignored or missed out. Meanwhile, too long interval between each post will make the visitors disinterested.
4. Irrelevant backlinks - Backlinks are not just to direct traffic to the website. It is also used to increase the credibility of the website. If backlinks are irrelevant to the niche of the website, search engines will not rank the website as high as it should. In fact, some major search engines will flag the website due to the bad backlinks.
5. Short term SEO - SEO is long term. Some people think that a 3 month period of SEO campaign is enough for their online business thus they will stop the SEO campaign after the 3 months. This will make all the efforts wasted. It is recommended to have a long-term SEO campaign in order to make the benefits last for the business.
Hope everyone will avoid these things when it comes to using SEO.